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Brand Machine Group appoints Ian Bristow as CTO and COO

Tom Bottomley
24 February 2021

Brand Machine Group (BMG) has appointed Ian Bristow in a newly created role of joint Chief Technology Officer and Chief Operating Officer of the group, which acquired US outdoor clothing brand Penfield in January, as it steps up its direct-to-consumer strategy.

Bristow joins Tom Duncan, who was onboarded as Brand Director of BMG last month, and James Eames-Illingworth, who recently came in as Chief Commercial Officer.

Bristow’s new role will support BMG’s digital first strategy to accelerate its portfolio of brands globally. He was co-founder, Director and CTO of Internet Fusion Group, from start-up to a £100m business, establishing a network of 10 business to consumer e-commerce retailers including Surfdome, County Attire and Blackleaf.

Boo Jalil, CEO of BMG, said: “Wholesale will continue to be the foundation of the company, however we need to keep evolving our perspective on trading models and the development of new channels.

“Ian is best in class, his achievement at Internet Fusion Group was exceptional and digital integration, trade and systems are integral to our success as a business and I am pleased to have him join the team.”

Bristow added: “It’s an exciting time to join the group, especially with the role digital plays within the groups acceleration plan both commercially and operationally. I am looking forward to joining a business that moves at an incredible pace and that is growing rapidly.”

BMG is an international fashion brand owner and licensing specialist, housing a diverse and industry-leading portfolio of fashion, sports and outdoor brands across adults and childrenswear clothing and accessories.

The group celebrates 35 years in business this year and, aside from now owning Penfield, it’s portfolio of brands on the licensing front includes Ben Sherman, Elle Junior, Farah, Jack Wills, Juicy Couture, Lyle & Scott, Original Penguin, Russell Athletic and U.S. Polo Assn.

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