BOSS has signed for a presence at intu Derby and will be opening its new 2,600 sq ft store this autumn.
The move follows on from a store opening for the brand at intu Watford’s £180m extension last year. The premium brand plans to tap in to an affluent catchment with the new opening in Derby where residents have the highest disposable income compared to any other UK city according to research by personal finance firm Finder.com.
Nick Round, regional managing director at intu, said: “intu Derby is at the heart of an affluent catchment population, boosted by the number of high-earning professionals working and living in and around the city. This, combined with intu Derby’s 22 million footfall and strong retail and leisure mix, provides the ideal environment for aspirational brands like BOSS to flourish.”