BoohooMAN announces collaboration with UK musician Deno

BoohooMAN has teamed up with 16 year old British artist Deno to launch an exclusive capsule collection.

As part of the collaboration, the break through musician will be the face of a limited edition capsule collection. Deno has worked alongside the brand’s design team to create an inclusive collection that embodies his style and appeals to men of all shapes and sizes, set to launch globally on boohooMAN.com on Friday 6th September.

Deno comments: ‘‘I am very excited to be working with boohooMAN as they have a very versatile range of clothes. I have been approached by various brands to do partnerships but no urban brand has grown at the same pace as boohooMAN over the last couple of years! I can’t wait for you all to see the collection.’’

The collection features a total of 30 styles spanning ready-to-wear and accessories. The range consists of utility vests, matching sets, tracksuits, puffa jackets and printed tee’s, all available in a variety of colourways.

The collection will be available in sizes XS–5XL in order to be as inclusive as possible, allowing accessibility to a widespread audience of young men.

Collaborating with Deno allows the fast fashion retailer to connect with an even younger, more socially engaged UK audience who can now access a limited edition collection. With prices ranging from £3–£50 the product stays true to the brand’s ongoing values of creating affordable, trend led fashion for all.

Samir Kamani, CEO, boohooMAN.com said: “He is our audience! Deno has been involved in every step of this collaboration and truly has a great head on his shoulders. We are keen for everyone to see what we have in store.”

Since 2017, boohooMAN.com has executed successful campaigns and design partnerships with talent such as Quincy, Tyga, Rae Sremmurd, French Montana and Quavo. The brand frequently engages with millennials in unique capacities and continues to explore this avenue to generate engagement on both an international scale and regional level in order to stay on the pulse of their target consumer.