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Blakely launches new yoga collection following 'strong sales of active range'

Tom Bottomley
19 February 2024

Norfolk-based lifestyle fashion brand Blakely, which was established in 2012, has launched a new yoga collection for women in response to "strong" demand for its active range.

New products include lightweight, supportive and breathable soft sculp unitards, which have a four-way stretch and no front seam for maximum comfort, soft sculp bras with removable cups, cycling shorts and wide leg soft sculp leggings, which have a flared leg design and a handy zip-up back pocket.

Blakely Founder and CEO, Gareth Newman, said: "We have seen an enormous amount of our womenswear customers loving our active range, and we can’t restock our active sets quick enough. The Yoga Edit is a new offering, serving different silhouettes in the same materials and fabrics we know people love."

As Blakely sets its sights on continued growth in 2024, plans to make the most of its current success also include a new website, which is being developed to incorporate a greater amount of video and user-generated content, as well as a range of "real world events" such as invite-only yoga masterclasses.

Newman added: "The launch of the yoga collection is an extension of the Blakely belief in wellness and self care. We will be very excited to see this collection in action at our next set of events."

The new Yoga Edit is available on the brand’s website in black, khaki and stone options, with sage green and navy blue colourways being added from 23 February 2024. Retail prices range from £30 for a soft sculp bra to £59 for a relaxed fit hoodie.


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