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Black Pound Day to open first permanent store in Westfield

Jeremy Lim
21 June 2022

Black Pound Day, the movement supporting black-owned businesses in the UK, is launching its first permanent store in London.

Located at Westfield shopping centre, the new store will open its doors on 25 June after last year’s successful pop-up store in the shopping centre.

The initiative, which developed an online directory of more than 1,500 businesses, will sell products from more than 80 black-owned businesses, including haircare, homeware, clothing and beauty products.

The store offerings include items from new and established brands, such as Dragons’ Den winner March Muses, which makes handmade decorations, cards and gifts.

Launched in 2020 by So Solid Crew’s DJ Swiss, the Black Pound Day campaign aims supporting the growth of the UK’s black economy. It falls on the first Saturday of each month and encourages people to spend locally or online with black-owned companies.

Commenting on the launch, DJ Swiss said: "We are so excited to be in a position to create this opportunity to bring the best of our homegrown black brands to the general high street consumer, ensuring sustainability and consistency all year round.”

“Glancing back to when we launched our pop up store in 2021’s Black History Month, it was a momentous achievement. For those that participated, you could feel the energy shift, how we brought black retail therapy to the high street, resulting in a mass feeling of reward, which was unprecedented. We really showed how impactful our spending power is."

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