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Etailer Ego signs first sponsorship deal with Channel 4’s ‘The Love Trap’

Sophie Smith
15 October 2021

Global fashion brand Ego has signed its first ever partnership deal with Channel 4's new dating series 'The Love Trap'. The online fast fashion brand will launch its collection weekly from 20 October, listing 500 new items each week to offer style-led designs at an affordable price.

The Manchester-based brand credits Instagram and influencer collaborations behind its recent growth, which has seen a 110% increase in revenue. With plans to double its workforce by the end of 2021, partnering with Channel 4 as an official sponsor has become a big milestone for the brand.

Adeel Fiaz, Ego Boss, said: "We are really excited to partner with Channel 4 and sign our first sponsorship deal. The show aligns perfectly with our target audience and is just one of many exciting things we are rolling out this year. We are all looking forward to watching the series and growing our customer base further.”

Produced by the makers of 'Too Hot To Handle', the show combines reality TV and game show elements which will see 12 single women try to win the heart of one single man. Ego will sponsor the eight-part series, which will allow viewers to see the brand’s latest product offering at prime time.

Rupinder Downie, Brand Partnerships Leader at Channel 4, added: “We’re thrilled to have partnered with Ego for its first ever TV sponsorship which enables them to tap into The Love Trap’s young, engaged audience wherever they’re watching.”

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