Birmingham’s Bullring debuts Inditex duo Bershka and Pull&Bear

Fashion giant Inditex boosts its presence at Birmingham's Bullring to 76,000 sq ft by adding Bershka and Pull&Bear to its existing lineup of not one, but two Zara stores.

Bullring’s landlord Hammerson has announced the signing of Bershka and Pull&Bear’s first-ever West Midlands stores, which will be located on the upper level. Situated next to River Island and opposite Tessuti, Levi’s, and H&M, the new 36,453 sq ft store will house both brands. Each brand will have its own dedicated entrance.

The store brings together Bershka’s three lines - Bershka, BSK, and Man - along with Pull&Bear’s full collection of menswear and womenswear.

Toby Tait, Director Asset Management at Hammerson, said: "Inditex more than doubling the size of its presence is a clear sign of their confidence in Bullring, amplified by the decision to place these two West Midlands debuts at the leading destination.

"Bershka and Pull&Bear will complement the extensive line-up of powerhouse names in fashion on the upper level, adding more choice for our visitors, and brands they cannot shop anywhere else in the region."

This follows the news that luxury watch retailer, TAG Heuer is set to open its first dedicated boutique in Birmingham at Bullring & Grand Central, marking its first store to feature a new design concept.

The 1,400 sq ft standalone boutique will elevate TAG Heuer’s presence within the destination, offering its customers a "fully immersive TAG Heuer experience".