Bershka introduces virtual try-on service to reduce product returns and boost sales

Inditex-owned fashion brand Bershka has launched a virtual try-on experience with 3DLOOK to provide more accurate size and fit recommendations online. 

The collaboration aims to reduce return rates for the brand, boost conversions and sales by eliminating the sizing guesswork for online shoppers, and provide an interactive shopping experience to young tech-savvy consumers.

How does it work?

Customers can now choose an item and click on a “see how it fits me” widget to be voice-guided in real-time through a camera-based flow.

Using a front and side photo of the customer, the solution’s precise 3D mapping technology and size recommendation engine can then offer instant feedback on what size would fit best and provide a photorealistic virtual try-on experience.

A spokesperson from Bershka's e-commerce department said: "We want to provide the very best customer journey available, which requires removing the inconvenience of returning goods that don’t fit quite right and providing the interactive experience young shoppers desire today.

"We selected 3DLOOK due to its track record of delivering results for leading fashion brands, and we’re confident this partnership will help us to achieve our goals."

3DLOOK specialises in AI-first mobile body measuring and virtual try-on solutions. Its flagship e-commerce solution - YourFit - offers personalised fit and size recommendations and virtual try-on for shoppers to help brands reduce returns while increasing conversion and AOV.

Whitney Cathcart, Co-founder and CCO at 3DLOOK, said: “The fashion industry is undergoing rapid transformation, with a strong focus on sustainability and efficiency — and it is up to the industry giants to lead by example.

"Our virtual fitting room technology has the power to revolutionise the online shopping experience and contribute to the development of a greener, more sustainable, and efficient fashion industry by reducing the number of size-related returns and appeal to a younger camera-driven digital generation, and we are thrilled to embark on this journey with Bershka."