Bershka celebrates 25th birthday with rebrand and new logo

Bershka is celebrating its 25th anniversary this April with a rebrand, positioning itself for even more success as one of the global leaders of fashion for young people.

The Inditex Group owned brand was created in April 1998, and 25 years later it has 860 stores in 69 countries. To mark the milestone, Bershka is updating its logo, among other actions to be launched throughout 2023.

The main logo update creates a “clean yet powerful image” to reflect the variety of Bershka’s product line, campaigns and various channels, such as social media. With the rebrand, the company aims to move away from micro-trends, bringing back its BSK logo.

The new logo was launched on 6 April in Portugal with the opening of one of Lisbon’s most emblematic stores in the Colombo shopping centre.

Moving forward, Bershka’s new identity will be incorporated into new stores and renovations, as well as the brand's omni-channels.

The project has been developed with Dinamo Typefaces, a young Berlin-based company that specialises in branding and typography. The typography chosen by the brand is ABC Whyte.

This news follows Inditex's 2022 sales report, revealing sales reached £28.77 billion (€32.6 billion) in the full year ending 31 January 2023, representing a 17.5% rise year on year.

The parent company of Pull & Bear, Bershka, Zara and Oysho reported that sales were positive in all key geographical areas, both in-store and online. In 2022, store sales grew 23% and online sales grew 4% overall.