Lone Design Club to showcase British brands at China Fashion Week
Lone Design Club has announced that it will showcase independent and sustainable British brands in a special showcase at China Fashion Week later this month.
The CFW has invited LDC to showcase their brands as part of their designer cultural exchange programme between the UK and China, in recognition of LDC’s work supporting independent brands via their e-commerce and immersive pop-ups, previously visited by partners of the CFW in London.
LDC's showcase will feature five independent fashion films and designer profiles, and an LDC Multi-brand offering, live-streamed via the CFW online platform, offering the audience a see now, buy now option.
This will be LDC's second move into the Chinese market following their pop-up launch pre-COVID at Shanghai Fashion Week in 2019.
British brands selected by LDC include footwear and accessories brand Ganor Dominic, contemporary sustainable clothing brand Manimekala, Chenchen Studio, known for their unique pieces using recycled and hand cut fabrics, and U.Mi-1, who put a modern spin on Nigerian cultural clothing.
Lone Design Club CEO Rebecca Morter, said: “LDC is excited to work with the CFW held in collaboration with Tiktok and Stina on such an exciting showcase of independent talent. With China’s GDP increasing by 2.3% in 2020, making it the only major global economy to grow through the pandemic, and online retail sales increased 14.8%, now is the opportune time for our brands to make a splash in the market.
“The pandemic has transformed the retail industry. Retailers have had to adapt quickly within the changing landscape while increasing their focus on online sales as a key channel to drive sales and growth. There is unprecedented digital adoption happening within retail, with the influx of first-time digital shoppers. We have always had a robust Chinese following; with our stores being popular shopping destinations for the UK Chinese market.
“However, this partnership will expose our platform and brands to millions of domestic users, and we hope on this relationship and build recognition for our future China ventures in 2022.”