Ben Sherman partners BSI Apparel as licensee with new UK stores a priority
Ben Sherman owner Marquee Brands has partnered with BSI Apparel as core licensee and operating partner for the menswear brand - which celebrates its 60th anniversary this year - with increased investment the cornerstone of the multi-year agreement.
BSI Apparel, a subsidiary of UK-based Broadgate1960, the parent company of Pringle of Scotland, Crew Clothing Company and Saltrock Surfwear, will produce and distribute men’s apparel and tailored clothing to Ben Sherman’s numerous global distributors, and will “prioritise full-price retail expansion across the UK” as well as grow its wholesale business.
Tim Reid, Executive Vice President of Fashion & Lifestyle at New York-based Marquee Brands, said: “We are thrilled to announce the agreement with BSI Apparel Ltd. As a top-tier partner, they will continue to uphold the brand vision and high standards while investing in strengthening our UK retail footprint and operations, maximising our e-commerce channel, and building on key wholesale business opportunities.
“Ben Sherman is a notable staple in menswear; reaffirmed through prominent partnerships with globally renown brands and exciting product collaborations. As we head into 2024, we envision a bright future and are poised to see increased positive global reaction in response to the agreement with BSI Apparel Ltd.”
Michael Shina, Founder of BSI Apparel Ltd, commented: “We’re extremely excited to bring Ben Sherman apparel on board. It’s an honour and privilege to join forces with Marquee Brands to shape a notable name with a strong British heritage and fresh approach to the modern menswear landscape.
“Few of today’s menswear brands can claim the contribution the brand has made since the 1960s, starting from the introduction of the button-down shirt, and their revolutionary use of colour and fabrics.
Their long-standing tradition in innovation continues today, loved by fashion aficionados worldwide, it is a household name with an iconic look, and we can’t wait to build on this legacy.”
The announcement comes as the iconic brand celebrates its milestone 60th anniversary, and is preparing to kick off the upcoming season with two highly anticipated limited-edition collaborations as part of its ongoing Ben Sherman Global Artist Foundry programme with talented musicians.
Poised to drop in tandem, there’s one with indie-rock band The Sherlocks, whose new album ‘People Like Me & You’ is racing up the UK charts and is currently at number four, and another with Pauli Lovejoy, drummer and musical director for the recent Harry Styles ‘Love on Tour’ concerts.
