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Gymshark unveils Danielle Petesic as its new Chief Product Officer

Tom Shearsmith
19 May 2021

Fitness community and apparel brand Gymshark has today announced that Danielle Petesic will become its new Chief Product Officer (CPO).

Petesic joins Gymshark after almost four years as Lululemon’s Vice President of Product Development, where she was responsible for all product engineering and development of all product categories.

Prior to Lululemon, she led production and product development teams at Mansur Gavriel, Alice & Olivia and Helmut Lang.

She will be responsible for the end-to-end product creation from design to delivery, including product engineering, marketing, and supply chain strategy for Gymshark’s ever-expanding global proposition.

She will oversee a team of over 130 people, a number that is expected to rapidly grow over the next 12 months.

Danielle Petesic, Chief Product Officer at Gymshark said: “As soon as I began engaging with Ben Francis and Steve Hewitt, I felt like it was meant to be. The emphasis that Gymshark places on ethics and product integrity completely aligns with everything I stand for, and I am committed to carrying this forward. Whether it’s the sustainability initiatives around how we bring product to market, the canny use of data to drive strategy, or the dynamic approach on product manufacturing, Gymshark has a very progressive view on the future of the fitness and apparel industry.

“I feel honoured and privileged to have this opportunity to contribute to the rapid growth and evolution of the Gymshark brand. I couldn’t be more excited to be a part of this brand’s incredible story”.

Steve Hewitt, Chief Executive Officer at Gymshark added: “We couldn’t be more excited about Danielle joining Gymshark to lead our talented, dynamic product function. The Chief Product Officer role at Gymshark is driven by two things; to create an inspiring environment for our team so they can thrive and to ultimately design, build and deliver world class product to our engaged and knowledgeable community”.

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