Barbour retail partner The Highlands Stores launches Out With Style multi-brand website

The Highlands Stores, owners of the flagship Barbour partner stores at 73-77 Regent Street and 56 Duke Street in London, has today launched a new website with a focus on premium outdoor clothing and brands called Out With Style.

The website, which is a first for The Highland Stores, has been developed in partnership with consultancy business Pace Partnership London (PPL).

There is also a partnership with TikTok Shop and Out With Style standalone stores are “in the roadmap”.

The site's tagline is ‘Made for the outdoors, style anywhere’, and the premium brand mix includes Sandbanks, Moose Knuckles, Nobis, Snow Peak, Parajumpers, Pyrenex, Woolrich, Baracuta, Barbour, Hunter, K-Way and Sandqvist. There is also an exclusive with the luxury Chinese brand Spoonyard and the unisex brand Hay Life.

In addition, there will be a focus on sustainability and aftercare with brands such as Minnessak, which repurposes old bomber jackets into bags, and Clothes Doctor, which has products that support the lifespan of garments.

Owner of The Highland Stores, Indu Gilani, said: "We are delighted to be launching a concept that is true to our hearts and in our area (outdoor clothing) we have been involved in for over 40 years.”

Ryan Llewellyn-Pace, Founder and CEO of PPL, commented: "At a time when there has been so much change in the retail landscape, we are excited to be partnering with The Highlands Stores on a project that offers the consumer a clear point of difference and reason for being."