Athleisure brand Bee Inspired unveils first golf collection
Scottish athleisure brand Bee Inspired has joined the growing band of brands to make a play for the golf market, with the launch of its first fairway-ready collection.
The performance range has been created with the modern golfer in mind with key pieces including collarless quarter zip tops and neon accented polo shirts along with sartorial tweed printed chinos and slim low-key black joggers.
The range also includes turtleneck quarter zip tops with embroidered logos and contrast shoulder taping as well as monochrome cotton polo shirts and baseball caps.
Prices start from £25 for a baseball cap rising to £50 for chinos, with the polo shirt coming in at £30.
Golf is becoming an increasingly popular market for fashion and sports brands to tap having grown in popularity during the pandemic. A new generation of younger professional golfer has also introduced the game to a younger audience.
In recent months Folk clothing founder Cathal McAteer has launched Sounder, in partnership with Urban Golf founder James Day. It is a contemporary golf range designed to be worn on and off the course.
Meanwhile Mr Porter's in-house label Mr P has launched a dedicated golf range while Reiss has launched a specialist golf collection after learning that many of its customers were wearing its fashion range on the fairway.