ASOS marks 100th edition of its magazine and puts it on sale for the first time

ASOS has revealed the 100th edition of its pioneering customer loyalty magazine and put the publication on sale for the first time since its launch 11 years ago.

The online fashion destination for 20-somethings launched the quarterly publication in 2007 and today it has an ABC-audited circulation of 453,287, making it the UK's highest circulation fashion title. When distribution to France, Germany and the US is taken into account, its circulation is more than 700,000 copies per issue.

From today the publication, which will continue to be circulated to the etailer's most loyal customers free of charge, will also be sold for £1 at ASOS.com. In the past ASOS Magazine has featured A-list cover stars including Taylor Swift, Jennifer Lawrence, John Boyega and Solange Knowles.

For its 100th anniversary edition it has selected four cover stars who are each shining lights in their respective fields: singer and BRIT Award-winner Jorja Smith; Mercury Award-nominated UK rapper J Hus; Maisie Williams, the Bristol-born actor and Game Of Thrones star; and Riverdale’s Cole Sprouse.

Francesca Babb, Editor-in-Chief, ASOS Magazine, said, “We’re enormously proud of what has been achieved by the ASOS Magazine over the past 11 years. When the magazine launched 100 issues ago, social media was in its infancy and we were that rare place within ASOS where content and fashion could live together.

"Since then, as platforms have developed and our own circulation has grown both in the UK and internationally, the magazine’s remit has changed to become one of pure inspiration. Now with our first-ever paid-for edition, those new to ASOS can see for themselves what it’s all about,” Babb added.

Each edition of ASOS Magazine focuses on "helping ASOS’ loyal customers to better understand the brand behind the clothes. It allows ASOS to celebrate people for who they are, and not just for what they wear, whilst also providing a showcase for the very best of each season’s new trends", the etailer said.