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ASOS announces ambitious new 2030 sustainability goals

Tom Shearsmith
16 September 2021

ASOS has announced its new 'Fashion with Integrity' 2030 programme, laying out a comprehensive list of environmental, social and governance goals to achieve by 2030.

Under the plan, which includes a commitment to achieve Net Zero across the company, ASOS will continue its journey towards becoming a responsible and sustainable global retailer.

Taking into account the most material issues for ASOS, the FWI 2030 programme is focused on minimising ASOS' impact on the planet, delivering positive benefits for people who work in fashion and meeting increasing demands from customers for greater choice in responsible fashion.

From that focus, ASOS has set two overarching pillars, Planet and People, which are underpinned by four key goals:

  • Be Net Zero: minimising ASOS' impact on the planet through decarbonisation targets set with the Carbon Trust. ASOS will be carbon neutral in its direct operations by 2025 and achieve Net Zero across its value chain by 2030.
  • Be More Circular: shifting towards more circular systems, ensuring 100% of ASOS own-brand products and packaging are made from more sustainable or recycled materials by 2030, prioritising circular design, and facilitating product recovery programmes.
  • Be Transparent: accelerating transparency and human rights within its supply chain and the wider industry. ASOS will publish a detailed human rights strategy and implementation reports annually from 2023; ensure that third-party brands are signed up to the Transparency Pledge and the ASOS Ethical Trade policy by 2025; and provide full public transparency of every ASOS own-brand product by 2030.
  • Be Diverse: driving diversity, equity and inclusion across every aspect of the business, with a focus on leadership representation. ASOS will ensure at least 50% female representation and over 15% ethnic minority representation at every leadership level by 2030.

Nick Beighton, CEO, said: "At ASOS we are proud to work in fashion. Ours is an industry that brings joy, gives people confidence, and provides millions of jobs around the world. We are proud that over the last decade we have been among those leading our industry when it comes to responsibility and sustainability. Our FWI programme has been a cornerstone of everything we do and has helped us deliver positive benefits for people and minimise our impact on the planet.

"Now we are pleased to announce our FWI 2030 programme and stretching ambitions. Achieving these will make us a Net Zero business that embraces more circular systems and uses more sustainable and recycled materials in our products and packaging. Our progress will be driven by a more diverse team with equity and inclusion at its heart, leading a business where transparency and human rights remain central to our approach. And, as we continue our journey to becoming a Truly Global Retailer, our new goals will ensure that we do so sustainably and responsibly.

"We cannot do this alone. As we've seen throughout the last decade, collaboration and engagement with other brands, civil society organisations and government is critical to driving lasting change. We will work closely with our brand partners and our suppliers, and we will forge new relationships and partnerships to drive progress and build new solutions to enable the achievement of our FWI 2030 goals.

"The responsibility for a sustainable future lies with all of us and businesses must lead the way. We will make sure we deliver products and brands that allow our customers to shop ethically and responsibly, safe in the knowledge that they are reducing their impact on the planet and contributing to a fairer world. We undertake the next step of our FWI journey confident that what we are doing is right for the planet, right for our people, right for our customers and will underpin our ambitious growth plans."

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