ARKET to open shop-in-shop in Selfridges
Nordic fashion and lifestyle brand ARKET will open its first ever concession store within Selfridges at 400 Oxford Street in London on 24 November 2023.
The 893 square foot space on the third floor of the department store will showcase a curated selection of ARKET’s womenswear.
The fit out will combine the brand’s signature monochrome palette of soft greys with custom-made tables and objects in terrazzo stone. The lounge area will include restored pieces in a collaboration with Artek 2nd cycle, the platform for pre-loved Artek lighting, furniture and other everyday objects from the Finnish heritage brand.
Pernilla Wohlfahrt, Managing Director of ARKET, said: “Since the launch of ARKET in London in 2017, with our first stores on Regent Street and in Covent Garden, the city holds a very special place in our hearts. We are honoured to partner with such an iconic London institution as Selfridges and look forward to inviting our local customers to a new ARKET experience.”
ARKET currently has four standalone UK stores at 224 Regent Street, 27-29 Long Acre in Covent Garden, Westfield Stratford City and at the Bullring shopping centre in Birmingham.
