Arket enters Irish market with flagship store in Dublin

Arket, the lifestyle brand launched by H&M Group in 2017, which opened its first UK shop-in-shop at Selfridges in London in November 2023, has announced it will be opening a flagship store in Dublin this year – its first destination in Ireland.

The Dublin store will be "a lifestyle destination", combining a curated selection of ready-to-wear and accessories for women and men, childrenswear, body care and interior design. Timeless wardrobe staples will be combined with seasonal fashion drops "capturing current trends and expressions".

Pernilla Wohlfahrt, Managing Director of Arket, which is based in Stockholm, Sweden, said: "We are very excited to announce this upcoming store opening of our Arket flagship store in Dublin and to finally meet our Irish customers face-to-face.

"The store will enable us to present our full brand experience and build a closer relationship with them.

"The new store will also incorporate an Arket Café, developed by acclaimed Swedish chef Martin Berg. With a mission to promote natural flavours and healthy ingredients, the café offers a vegetarian menu, seasonal pastries, and organic speciality coffees “from some of the world’s best-growing regions."