ROX to open in Liverpool ONE

Luxury jewellers ROX has announced the opening of a 1,600 sq ft boutique at Liverpool ONE in late 2019, marking the retailer’s debut in the city.

The new ROX boutique will be situated on Peter’s Lane and house the retailer’s latest concept offering, focused on the brand’s own custom range of impeccably crafted diamond jewellery, silver, and luxury goods.

ROX Liverpool will deliver the signature ROX shopping experience, including the exclusive private shopping lounge known as the “Thrill Room” to be fitted out with its own Moët & Chandon champagne bar and luxurious shopping salon. The new boutique, expected to open in the middle of November in time for Christmas, will provide the perfect backdrop for their exclusive jewellery collections.

Commenting on the new store, Kyron Keogh, Managing Director of ROX, said: “Liverpool has always been part of our expansion plans and we waited until we found the right location. Peter’s Lane at Liverpool One is the perfect home for ROX - cutting edge, vibrant and stylish, and we are confident ROX will be a welcome addition to the already exciting retail line-up. Our distinctive store design combined with superior customer service promises to deliver a luxury retail experience like no other in the city.”

Alison Clegg, Director, Asset Management, Grosvenor Europe, added: “We know that, increasingly, our customers are looking for unique shopping concepts and unrivalled retail experiences, which is why we are thrilled to have ROX join Liverpool ONE. It’s great to be a part of the success story of such an exciting independent retailer, and the boutique will seamlessly complement the high-end hub that is Peter’s Lane.”

Founded in 2002, ROX has established a successful series of sites across the UK and won an array of awards for its contemporary designs and memorable ‘Diamonds & Thrills’ in-store experience.