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Arctic Army set to launch luxury casualwear for AW21

Tom Bottomley
17 September 2021

Bristol based outerwear brand Arctic Army is launching a new line of luxury casualwear for AW21 at the end of September in retailers including Selfridges, Harrods, Harvey Nichols and Flannels.

Influenced by 1990’s rap and R&B culture, the brand has risen to prominence in recent years having been worn by artists including rappers Saweetie, B Young and Jay 1, as well as by Chip, Bugzy Malone and hip hop duo Krept and Konan on hit BBC show The Rap Game UK.

Co-Founder of Arctic Army, Ed Jefferson, said: “Our decision to launch casualwear is the initial phase of our expansion into becoming an all year round brand. Our outerwear is very successful, however we want our customers to be able to wear a full look and have the opportunity to not just wear the brand in the winter.

“Our new jersey is cut from heavyweight 430 gsm brushed loopback 100% cotton, with a washed vintage feel. The hoods are also double-lined and we have used topstitch construction, for reinforced durability. They are a wardrobe staple for day-to-day wear with luxury bold logos and unrivalled quality.”

Key pieces from the collection are the logo hoodies and sweatpants in tan, black, white, baby pink and baby blue. Logo hoodies and sweatpants will retail at £195.

 

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