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Anya Hindmarch partners with L’Oréal to launch new accessories collection

Sophie Smith
29 June 2023

Anya Hindmarch has partnered with L’Oréal Paris to launch a limited-edition collection of accessories inspired by Elnett Hairspray.

With 12 cans sold every minute across the UK, Elnett provides "effortless hold without stiffness, crunch, stickiness or residue, ensuring that all styles on all hair types stay in place".

The new collection, which includes a coin purse and clutch bag, stays true to Hindmarch’s playful heritage whilst celebrating the beauty brand's gold can.

The Elnett Tassel Clutch, £550, is made of molten gold leather and is fitted with a zip fastening with Hindmarch’s signature tassel and detachable wrist strap.

The Elnett Coin Purse, £295, is a miniature version of the bag. It has a lined interior, plus a clasp on the outside to secure keys.

The collection marks the latest collaboration for Anya Hindmarch. Earlier this year, the designer launched re-usable shopping bag with supermarket chain Asda.

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