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Aimé Leon Dore opens first international flagship in London's Soho

Camilla Rydzek
07 June 2022

New York-based fashion brand Aimé Leon Dore has opened its first international flagship store in London's Soho district.

The new two-storey store opened on 32 Broadwick Street on 3 June and also contains a café that sells Greek-inspired snacks, pastries and coffee. On the top floor VIP visitors can also access a private lounge with a bar whilst listening to a "curated" selection of vinyl records.

Aime Leon Dore

The café space inside Aimé Leon Dore's new London flagship

The Aimé Leon Dore flagship marks the newest extension of the brand and also coincides with the brand's latest collaboration with New Balance.

LVMH acquired a minority stake in the brand in January this year for an undisclosed sum. The investment was made through the conglomerate's LVMH Luxury Ventures arm, which was set up in 2017 to invest in up-and-coming designers.

The store is located on 32 Broadwick Street, W1F 8JB and opens Monday to Saturday 11:00am to 7:00pm and Sunday 12:00pm - 7:00pm.

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