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Aesop opens in London's Seven Dials West End

Tom Shearsmith
27 January 2020

Aesop has opened a retail sotre at Seven Dials, in London’s West End, where it joins a host of well-established fashion and beauty brands.

The 1,412 sq ft space houses Aesop’s skincare, hair and body products. The space offers visitors a vast selection of skin, hair and body products, distinguished by botanical and laboratory-generated ingredients. The unit is fitted with unique curved interior walls, rich timber floorboards and cast iron basins, with a salon space featuring a burnt sienna bench and brick fireplace.

Aesop’s latest opening positions the brand alongside a number of other beauty powerhouses on Monmouth Street, strengthening Shaftesbury’s development as a one-stop-beauty destination.

Commenting on the news, Samantha Bain-Mollison, Head of Retail at Shaftesbury, said: "The recent opening of Aesop within Seven Dials is perfectly timed to coincide with new year lifestyle overhauls from consumers."

"The addition of this renowned Australian skincare brand within our portfolio also marks an exciting shift for Monmouth Street towards becoming an extensive beauty hub, with international brands, such as Caudalie and Kiehls, increasingly choosing Seven Dials for their West-End home. We are excited to see how the area develops over the coming year and look forward to diversifying our unique lifestyle and beauty mix further throughout 2020."

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