Zara launches new capsule made from Circulose

Zara is partnering with Renewcell for a capsule collection made with Circulose, a branded material produced from 100% recycled textiles.

Developed by Renewcell, Circulose is a biodegradable raw material used to produce textile fibres for fashion like viscose and lyocell. Fibres produced with Circulose helps brands to limit the use of virgin textile fibres, reducing the climate and environmental impact caused by raw material production and waste.

The Swedish company's patented technology dissolves garments with high cellulosic content into a pulp which can then be used to yield virgin-equivalent raw material to make new clothing.

Soon operating at commercial scale in their new plant in Sundsvall, Sweden, the 100% textile-to-textile recycled material saves waste from landfill by creating value through circular supply chains with brands around the world, such as Zara.

RENEWCELL X ZARA. THE PROCESS#INNOVATION #JOINLIFE https://t.co/Tyb4FkDYul pic.twitter.com/DtBNkAdb9b

— ZARA (@ZARA) August 4, 2022

The collaboration is also part of Zara owner Inditex's Sustainability Innovation Hub, an open-innovation platform. The platform aims to work alongside start-ups, academic institutions, and tech centres to promote and scale initiatives developing new materials, technologies and processes that reduce the environmental footprint of fashion and help advance towards more sustainable production.

Patrik Lundström, CEO of Renewcell said: "Collaborations with such global brands, bring our vision to change fashion at scale to life, and our rapid growth would not be possible without partners like Zara joining this shift. We are delighted to reveal this collection made with Circulose as the latest step in our ongoing collaboration."