Woolmark Company reduces licence fee by 50% to support supply chain

The Woolmark Company has announced a 50% reduction in its licence fee – until June 2021 - to help supply chain partners and expand accessibility in the current tough economic climate.

The reduction in the annual licence fee for the iconic Woolmark Certification Program will allow more processors and manufacturers, that produce high quality wool products, to leverage the reputation and authority of the iconic Woolmark symbol and thereby “build and strengthen supply chain integrity and consumer confidence.”

Recent Nielsen data found that 85% of survey participants agreed that the Woolmark symbol ensures quality, and 68% of all survey participants believed clothes with the Woolmark symbol are worth paying more for.

All new and existing Woolmark licensees will be able to take advantage of the 50% reduction in the annual licence fee, valid until June 2021, with the application fee also waived for new licensees who pay for their own product testing using an authorised laboratory.

The Woolmark Company Managing Director, Stuart McCullough, said: “The Woolmark Company is pleased to offer financial support to both new and existing licensees in this difficult time. The revised program will allow licensees to navigate consumer and economic challenges in the current climate and promote their wool and wool-rich products to our extensive global network.”

The temporary fee relief for licensees and new business partners coincides with the launch of the "Meaning Behind The Mark" film – available for active licensees’ business use –shining a spotlight on the rigorous five-step process products go through to earn the famed Woolmark certification.