Wolf & Badger launches commission-led ‘Tastemakers’ ambassador programme
Wolf & Badger has launched a new ambassador programme called ‘Tastemakers’, which enables invited content creators from around the world to sign up on its website and earn 20% commission on any sales they generate.
The programme, which has been developed in-house by the brand's technology team, allows the Tastemakers to pick their favourite products, create looks and edits, receive products to style and feature, share with their audience and earn the generous commission for any sales that link directly to them. Each Tastemaker has their own unique tracking link.
The curated edits, collections and looks from the Tastemakers on Wolf & Badger are available on ‘creator custom storefronts’ on the retailer’s website, as well as on their social channels, all "showcasing unique products selected and styled by unique people".
The programme, which provides "a new way to shop responsibly and for differentiated products", has been designed to inspire conscious customers to discover unique fashion, homeware, beauty and jewellery through curated shops from Wolf & Badger’s "community of trend-setting and directional creators".
Wolf & Badger champions independent ethical brands and the new programme includes everything on its website, including womenswear from Traffic People, Bianca Popp, Jennafer Grace, PAISIE and Julia Allert, women’s footwear and accessories from Hiva Atelier, recycled sterling silver jewellery from Charlotte’s Web and menswear from Lords of Harlech.
George Graham, Co-founder and CEO of Wolf & Badger, said: "Our new Tastemakers programme is an exciting evolution in the way independent brands are able to connect with conscious consumers across social channels as well as through the Wolf & Badger marketplace.
"By working more closely with some of our favourite partners and creators, we are enabling customers to be inspired by the unique style and creativity of our creator ecosystem - supporting the growth of smaller designer-led brands and business in the process. It’s a big win all round. This represents an important development in the social commerce space for emerging brands, as well as a great opportunity for creators."
Access to the programme will be rolled out to an increasing number of creators over the coming months, by invitation.
In February, Wolf & Badger, which was founded in 2010, opened a new 1,400 sq ft store at 102 Berwick Street in Soho - a relocation from its previous London store at Coal Drops Yard in King’s Cross, which closed on 15 January 2024. The multi-channel retailer also has stores in New York and Los Angeles.
