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Westminster City Council launches pop-up for emerging independent businesses

Jeremy Lim
12 April 2022

Westminster City Council (WCC) has opened a pop-up boutique for 12 emerging independent businesses to give them the "opportunity to be part of the West End’s retail offer".

The pop-up will take over unit 12 in Piccadilly Arcade, between Piccadilly and Jermyn Street, and will showcase a range of sustainable fashion, homeware design and creative brands who are all aiming to reinvent the industry they are in.

The brands selected to be part of the year-long takeover at the Westminster space include L. Saha, Lone Design Club, L.E.J London, Angie Power, CQ Studio, Supernaturae, Tsau, and Clio Peppiatt, with more brands to be announced soon.

WCC said the pop-up is part of the Council’s wider programme of events and activations to rejuvenate Westminster’s West End offer, drive footfall to the area and use vacant retail space to enable small scale businesses, homegrown brands and emerging creative talent to showcase in Central London.

Debbie Jackson, Executive Director for Growth, Planning and Housing at Westminster City Council, said: "We are thrilled to launch our latest pop up at 12 Piccadilly Arcade in partnership with Appear Here, GPE and Heart of London Business Alliance.

"Since May 2021, Westminster City Council has been working with property owners and Business Improvement Districts, as we have recovered from the pandemic, to enable up-and-coming values-led brands to pop up for free in vacant retail space, growing their brand and profile, while permanent occupiers are sought."

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