Vince opens its first permanent European store in London
Vince, the LA-based contemporary fashion brand, has opened its first permanent European store in London.
Located at 169 Draycott Avenue in South Kensington, the store is set across two floors and 1,400 sq ft offering a curated assortment of women’s and men’s apparel, footwear, handbags and homewares from the AW19 collection.
The store design reflects Vince’s understated, coastal California-inspired aesthetic and features a neutral colour palette, custom fixtures, and seventies-inspired furnishings. The space has been designed to offer a luxurious, yet inviting shopping experience, encouraging visitors to linger.
“We are thrilled to advance our global retail strategy with the opening of our first UK/European Vince store in the South Kensington neighborhood of London,” said Craig Samuelson, Senior Vice President, International, Vince.
“We have a strong following in the UK and believe this store will help to solidify our presence in the market and provide us with the opportunity to further connect with the local Vince community.”
The brand has also opened a new Manhattan flagship, located at 609 Fifth Avenue at 49th street. Both locations will offer monthly programming to engage with the Vince community including wellness sessions, creative workshops, and in-store panels or demonstrations, which will be tailored to the location.
Other London-based stockists for the brand include Harvey Nichols, Harrods and Selfridges.
