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Video: Behind the scenes at Heidi Klum for Lidl

Lauretta Roberts
30 August 2017

Lidl will tomorrow release a Behind the Scenes video previewing its hotly anticipated collection from German supermodel Heidi Klum, which has been directed by Klum's friend, long-term collaborator and celebrated fashion photographer Rankin.

The video, which goes live on the Lidl website tomorrow and can be seen here on The Industry today, showcases some of the key pieces from the 18-piece esmara by Heidi Klum collection, which will be officially launched at New York Fashion Week next month and will go on sale globally on 18 September.

esmara features wardrobe staples with statement prints and modern detailing, including a leopard print blazer (worn by Klum in the video), delicate tops, bomber jackets, biker jackets and super-skinny jeans. It will be priced from £4.99 to £49.99 and will be available in European sizes 36-44 (UK 8-16) in 10,000 Lidl stores in 28 countries, including 670 in the UK.

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