Showing her mainline collection in London for the second season in a row proved a winning move for Victoria Beckham as far as social media value is concerned.
The luxury designer came out on top for London Fashion Week Media Impact Value™, a trademarked algorithm from Launchmetrics, which measures the impact of relevant media placements on all channels (online, social, print), including paid, owned and earned mediums.
A simple Instagram post of Beckham with her husband David at dinner was London Fashion Week's most valuable post with MIV™ of $841,000 dollars and a total engagement of 1.6m.
Beckham also benefited from hosting a party with Youtube to mark the launch of her own channel on the platform. Youtube itself posted about the party on Facebook and Instagram which contributed to Beckham's overall MIV™ score during London Fashion Week.
Overall Beckham came out as the top brand account for the week with a total MIV™ $4.9m and engagement of 4.2m across 43 social posts.
The top paid for post during the week was from luxury London lifestyle influencer Naomi-Jane Adams in partnership with London Villas, which achieved MIV™ of $43,000 and an engagement of 24,000.
Further metrics from Launchmetrics study include:
# of times #LFW was mentioned on Instagram: MIV™: $9M // Engagement: 3.8M for 1301 posts
# of times #LFW was mentioned on Twitter: MIV™: $1.9M // Engagement: 93K for 17K posts
Note: on Instagram the second most # used was #VBAW19 for Victoria Beckham which had a total MIV of $4.2M
1) Victoria Beckham
3) Vivienne Westwood
4) Alexa Chung
5) Adidas x Ji Won Choi
7) Simone Rocha
8) Christopher Kane
9) Molly Goddard
10) JW Anderson