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Victoria Beckham comes out on top for social media value during London Fashion Week

Lauretta Roberts
21 February 2019

Showing her mainline collection in London for the second season in a row proved a winning move for Victoria Beckham as far as social media value is concerned.

The luxury designer came out on top for London Fashion Week Media Impact Value™, a trademarked algorithm from Launchmetrics, which measures the impact of relevant media placements on all channels (online, social, print), including paid, owned and earned mediums.

A simple Instagram post of Beckham with her husband David at dinner was London Fashion Week's most valuable post with MIV™ of $841,000 dollars and a total engagement of 1.6m.

https://www.instagram.com/p/Bt_Fqu4ANji/

Beckham also benefited from hosting a party with Youtube to mark the launch of her own channel on the platform. Youtube itself posted about the party on Facebook and Instagram which contributed to Beckham's overall MIV™ score during London Fashion Week.

https://www.facebook.com/permalink.php?story_fbid=10158029128821754&id=7270241753

Overall Beckham came out as the top brand account for the week with a total MIV™ $4.9m and engagement of 4.2m across 43 social posts.

The top paid for post during the week was from luxury London lifestyle influencer Naomi-Jane Adams in partnership with London Villas, which achieved MIV™ of $43,000 and an engagement of 24,000.

https://www.instagram.com/p/Bt_uEV9F2AI/

Further metrics from Launchmetrics study include:

Top Hashtags

# of times #LFW was mentioned on Instagram: MIV™: $9M // Engagement: 3.8M for 1301 posts

# of times #LFW was mentioned on Twitter: MIV™: $1.9M // Engagement: 93K for 17K posts

Note: on Instagram the second most # used was #VBAW19 for Victoria Beckham which had a total MIV of $4.2M

Brand Rankings

1) Victoria Beckham

2) Burberry

3) Vivienne Westwood

4) Alexa Chung

5) Adidas x Ji Won Choi

6) Erdem

7) Simone Rocha

8) Christopher Kane

9) Molly Goddard

10) JW Anderson

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