Vayder brings LA-inspired menswear to London in Harrods pop-up

Vayder, the newly founded menswear brand, is bringing its LA casualwear to the streets of London in its first-ever pop-up shop at the capital city's iconic department store, Harrods.

This installation marks a new venture for Vayder, which recently launched its first AW23 Collection 001 this September.

Located on the 2nd Floor in the menswear contemporary designer room, the pop-up space will have an offering of signature styles including their Letterman Jacket, Carpenter pants, Graphic knitwear and tees amongst an array of denim.

The pop-up will be running for 2 months in-store at the department store's Knightsbridge location and online.

Jon Geller, Founder and Creative Director of Vayder, commented: "As a worldwide leader in luxury goods, Harrods has always been a retailer that I have aspired to work with. I will never forget stepping foot through those iconic doors when I was 8 years old visiting London for the first time, and to be back here 30 years later launching our collection together is a dream come true.

"Vayder’s roots in nostalgia and iconic luxury perfectly align with the world of Harrods and I cannot wait to showcase our pieces together."

This follows a slew of menswear concessions popping up at the luxury department store. Most recently, premium swimwear and resort wear company Love Brand & Co. opened a 400 sq ft pop-up at Harrods on 26 November. If it proves a success, the brand aims to turn the pop-up into a permanent concession in the luxury department store.

On 26 October, British luxury streetwear brand Represent launched a 118 sq ft retail space in Harrods, which features an exclusive eight-piece collection. Having already opened similar spaces in other luxury stores such as Harvey Nichols, Selfridges and Flannels, the opening of the new Harrods installation is described as a “zenith moment” for the brand.

This comes after the company reported an increase in turnover and profit for the year ending 28 January 2023 as it remains focused on driving future growth. It saw turnover rise 52% year-on-year to £994.1 million but below the pre-pandemic figure of £1 billion in 2019.