“Vans Family” customer loyalty program launches in the UK


Skatewear and action sports brand Vans has today launched a new “engaging and experiential” customer loyalty program called “Vans Family” in the UK.

Renowned for its commitment to creative expression, the brand is now empowering its loyal fan base, as well as newcomers, with its first customer loyalty initiative that endeavours to deliver “Off the Wall” experiences with features customised to each of its consumer’s interests.

Since launching in the US in February 2018, the platform has gained over 8 million members, enabling each member exclusive access to a whole host of special content.

Vans global brand president, Doug Palladini, says: “We are creating authentic connections with people who like Vans, deepening our relationships with them, and creating new pathways to interact in relevant ways.”

As a part of the “Family”, members get insider information, access to member-only contests and experiences, and sneak previews of upcoming product releases.

Members also get points for shopping and for engaging with the brand and, as an added bonus, members will also have access to exclusive patterns to customise footwear and accessories in the “Vans Customs” platform. 

To get the lowdown on Vans, including its UK store-count, key executives and social media stats, read its in-depth profile in our master database of fashion, The Intelligence.