UGG by Preen collaboration to hit stores for SS17

UGG and Preen by Thornton Bregazzi's footwear collaboration for London Fashion Week will be made available to buy from February 2017.

It may have been an unexpected partnership but it delivered bang on trend flatform sandals in two styles and two colours (black and white). The flatform has been seen at many shows this season, including Gucci and Prada, and is set to be a key shoe shape for Spring 17.

The Preen/UGG offering features UGG's Treadlite technology (for added wearability) and oversized bows to create a striking silhouette. The addition of adjustable utilitarian straps and a chunky sole lends an urban cool aesthetic.

"We worked with UGG to develop runway shoes that are effortless and edgy, cute and tough, it’s all about the attitude," said Preen's founders Justin Thornton and Thea Bregazzi.

The collaboration should do much to help UGG gain year-round appeal and indeed inject some high-fashion kudos into the brand; Preen's was one of the best-received shows of London Fashion Week.

"I know many people will be surprised by this collaboration but we have wanted to work with Preen for some time as we saw a great fit with our core design values," said Andrea O’Donnell, President, Fashion Lifestyle, Deckers Brands. "Much like us they have always done their own thing, regardless of trend and they continue to re-invent the idea of femininity. The product delivers a different fashion edge for us. We are really excited by the results and think our customers will be too.”

The Raven Bow and Moon Bow styles will be available in-store and online from February 2017.

Read our full review of the Preen London Fashion Week show here.