Tropicfeel to open pop-up in Shoreditch for ‘Canyon HDry’ trainer launch

Barcelona-born travel brand Tropicfeel is opening a two-day pop-up shop at Ace Corner, 149-150 Shoreditch High Street in East London, on 29 September 2023, in celebration of its new ‘Canyon HDry’ trainer.

Building on the brand’s bestseller, the new style is enhanced with the most breathable and waterproof membrane from ‘HDry’, and the trainer comes in white, navy, black and green.

The pop-up space, which is a UK first for the brand, will aim to "transport you out of busy London into a tranquil escape that encapsulates the Tropicfeel universe", offering customers an insight on the technical features of the ‘Canyon HDry’.

Alberto Espinós, who founded Tropicfeel in 2017 after being inspired on his travels and launching a Kickstarter fundraising campaign, said: "It’s great to be in London and to be sharing this exciting new Canyon style. We have an incredible customer base here and see huge potential in the market.

"We know our products can compete with the best and feel confident that anyone who visits the space will leave with a brand that they can rely on for life."