TRACE announces Central London relocation, celebrating continued growth
TRACE, the PR agency behind brands such as Klarna, Guess and Ro&Zo has announced its office expansion with a new 5,869 sq ft office in the heart of Central London, to support its continued growth and expansion.
The agency’s new location, which includes an open plan eventing space alongside consultation and treatment rooms and dedicated styling suite for the agency's 30 strong roster of brands is centrally located in Clerkenwell.
Founded in 2009 by Lian Hirst and Rob Davies, started their careers working with Alexander McQueen and who then went on to manage the communications for leading retailers including Topshop, Whistles, Oasis, Topman and ASOS. Most recently, the agency was hired to support leading global payments and shopping service KLARNA, cementing its place in the UK market and most recently working with global beauty retailer Sephora, to oversee its successful launch and expansion back into the UK.
Hirst says “With the trend continuing for UK agencies to downsize their footprint in the UK, we see an opportunity to deliver a unique showroom offering for our clients, creating a multi-purpose space for our brands to utilise throughout the year for their individual requirements. In addition, the open plan layout enables our team and clients to come together in person to continue to build award winning campaigns and strategy which really connects with consumers.”
The agency will continue to offer a flexible work policy for its employees, Davies highlights, “Our new location offers evolving event spaces from styling suites, and treatment rooms through to industry talk and panel spaces. We also strive to secure a balance between office and home life for our team, many of our employees are parents or have dependents and being able to offer a more collaborative approach to work/life is important for us. Following covid a number of our team relocated outside the capital to support their work/life balance and we will continue to encourage this, offering a flexible London based working environment for the days they require.”
TRACE is now located at: TRACE, 8-14 Vine Street, London EC1R 5DX
