Tory Burch opens on Regent Street
Premium US fashion and lifestyle brand Tory Burch has opened the doors of its third store in the capital on Regent Street.
Situated on the corner of Maddox Street, the 3,200q ft store's Georgian façade features three large windows to fill the store with light while the interior includes travertine floors, oak panel walls and a screen to show seasonal videos.
Special fixtures have been selected to nod to the brand's heritage including a Moroccan armoire inlaid with mother of pearl, a fretwork balustrade with an unpolished brass handle and a rope and gold-leaf chandelier to blend the "raw and refined".
On the second floor a simplified colour palette is anchored by a leopard rug, brass étagères and cane tables. Blue and white vases have been converted into lamps while banquettes have been covered with fabric inspired by founder Burch's home in the West Indies.
The store will house the brand's full collection including ready-to-wear, handbags, shoes, eyewear, watches, accessories, beauty and home. To celebrate the launch an exclusive Jacqueline frame bag will be offered in three finishes including a rich, natural vachetta, ivory patent leather, and a colourful floral print that ties back to the “East coast meets West coast” inspiration for Tory Burch’s Spring/Summer 2017 collection.
The store build's on the brand's UK and European presence. Its nearby Bond Street flagship was opened in 2010 while its second store in Westfield London opened last year. It now has 11 stores in Europe out of more than 190 globally. The brand is also available at around 3,000 department and specialty stores worldwide and at toryburch.com.
Tory Burch is the latest in a string of premium US brands to open a store on Regent Street. Coach, Stuart Weitzman, Kate Spade, Michael Kors and Polo Ralph Lauren have all opened stores on the street in the past year.