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Tommy Hilfiger taps into modest fashion market, with launch of first hijab

Sadiyah Ismailjee
01 September 2020

Tommy Hilfiger has tapped into the growing modest fashion market with the launch of its first hijab.

Following the introduction of curve-sizing to the brand, the launch of its first hijab is in line with the brand's vision to be more inclusive and accessible to fashion consumers.

The Hilfiger hijab features letters “TH” initialed throughout the garment, and has been created from a fine jacquard, with a light shimmer of soft lurex thread, allowing breathability while also ensuring comfort. The hijab is available in the colours ivory and “sky captain” grey.

Last month, Tommy Hilfiger also dressed leading modest fashion model Halima Aden in a custom-made burkini for Sports Illustrated.

The new hijab is available to purchase globally at select Tommy Hilfiger stores, and at

With a State of the Global Islamic Economy report projecting the modest fashion industry to be worth an estimated £226 billion (Dh1.08 trillion) worldwide, Tommy Hilfiger joins a growing list of fashion brand eager to cater to the market.

A number of luxury brands, such as Giorgio Armani, Dolce & Gabbana, Burberry and DKNY, have all produced pieces or entire collections targeted at the modest market, while high-street names such as H&M and Mango have both followed suit.

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