TK Maxx unveils ‘Festive Farm’ Christmas campaign
High street ‘brands for less’ retailer TK Maxx has today released its new Christmas advert under the title of ‘Festive Farm’ – with the message ‘spoil your loved ones for less’.
The 40 second TV ad will premiere at 9.45pm tonight during ‘Don’t Look Down for Stand Up to Cancer’ on Channel 4, and is also launching on TK Maxx’s social channels including Instagram, Facebook, TikTok and X.
First out of the barn doors into a snowy scene is a turtle neck-clad alpaca with a crossbody bag, set to the sound of Eve and Gwen Stefani’s early noughties hit ‘Let Me Blow Ya Mind’, swiftly followed by a pair of ducks rocking Harry Styles-inspired pearls, an elegant silk scarf and suave pink bow tie.
Bringing up the rear is a hedgehog scurrying out into the cold in a pink cashmere woolly hat. Add to the mix "lil’ goat" – making its return from the 2020 TK Maxx Christmas campaign – and the stylish winter parade is in full force.
As new jumpers, hats, scarves, bags and slippers are modelled by the animals, the farmer asks his wife "did you buy all the farm designer outfits?" When she confirms she did, he says "I thought we were keeping it small with the gifts this year", to which she responds "oh, I did love".
Eagle-eyed viewers will also spot a festive Christmas bear in the ad, in the hands of the couple’s excited young granddaughter. From the retailer’s festive charity gifts collection, a donation of £3 from the sale of each bear (priced at £9.99) will be donated to The Prince’s Trust.
Deborah Dolce, Director at TK Maxx, said: "Our festive campaign celebrates everything our customers love about TK Maxx at Christmas. We know people want to show friends and family they care with beautiful, quality gifts, but we also know most of us are still watching our finances carefully.
"Our brilliant buyers have worked tirelessly this year to source our best ever collection of branded presents, from elegantly boxed candles and the latest beauty and toy bargains to the finest Italian handbags.”
