THG Ingenuity partners with PwC to enhance e-commerce customer experiences

THG Ingenuity, the commerce division of online retail group THG, has formed a strategic alliance with international professional services business PwC to help brands design, build and run immersive customer experiences online.

The partnership will help brands access leading technology throughout the direct-to-consumer spectrum.

It will draw on PwC's deep consumer markets and retail industry expertise to help brands consider how technology can improve the sales and service experience and efficiency while increasing the impact of the employee and customer experience.

PwC will lead the business strategy, research and design of the brand web stores, while THG Ingenuity will provide the technology and operations to create a "frictionless e-commerce experience".

Vivek Ganotra, CEO of THG Ingenuity, said: “We are delighted to form a strategic alliance with PwC that helps brands create engaging and relevant commerce experiences.

"By bringing together PwC’s strategic and creative experience with Ingenuity’s proven ecommerce platform capabilities, our alliance will give in-house teams a launchpad to transform their digital operations whilst ensuring that the customer experience and customer-brand relationship remains at the heart of the purchase.”

THG Ingenuity provides a full digital commerce solution for consumer brand owners across three pillars of technology, digital and operations. The service powers the ecommerce growth of brands including Coca-Cola, Kraft Heinz, Mondelēz, Homebase, and others.