The White Company extends Wincanton contract for multichannel fulfilment

The White Company has extended its contract with multi-channel fulfilment services company Wincanton for a further five years.

Wincanton will provide the luxury lifestyle retailer with services including international ecommerce order fulfilment and store replenishment for its UK retail locations.

Over the course of the next 18 months, Wincanton will oversee the migration of The White Company’s central warehousing and distribution operations from Northamptonshire to its own state-of-the-art eFulfilment facility in Rockingham.

As part of this move, Wincanton said it will introduce "further customer experience improvements, operational capabilities and support capacity for growth, implementing higher levels of automation to drive efficiency".

The new partnership will also see around 175 colleagues, primarily in fulfilment and warehousing services, transfer from The White Company to the Wincanton team.

James Wroath, CEO at Wincanton, said: "This contract with The White Company is a big step forward for Wincanton and a significant milestone for our eFulfilment operations. In due course our state-of-the-art facility in Rockingham will be The White Company’s central logistics hub and we will be helping to deliver continued growth in customer experience, efficiency and productivity for the company through greater use of automation.

"It is testament to the strength, breadth and quality of our services that we have been selected by The White Company who keep the customer at the heart of everything they do to be their partner across all parts of their supply chain, building on our existing relationship as their two-person home delivery provider. We are excited to get started and I would like to welcome our 175 new colleagues to the Wincanton team.”