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The Clothing Culture opens at St David’s Cardiff

Tom Bottomley
11 October 2021

Welsh streetwear retailer The Clothing Culture has just opened a new 5,500 sq ft concept store at the St David’s shopping centre in Cardiff.

Located on the Upper Grand Arcade, the store includes experiential features alongside a selection of menswear, and an instore ‘re-sell’ department in collaboration with The Vault Streetwear, where customers can shop the most in demand releases from cult brands including Yeezy, Supreme and Jordan.

Matthew Read, Co-Founder of The Clothing Culture, which already has a store in Swansea and a growing online business, said: “Our roots are in South Wales, so naturally it’s great for us to become part of St David’s here in Cardiff.

“Like Landsec, we take pride in supporting ‘up and coming’ brands, and work hard to give them a chance in our stores. Our main aim is to give our customers the opportunity to buy things they can’t typically find elsewhere, be it an exclusive new release or a re-sell of a really rare product, so we are definitely adding a new dimension to St David’s.”

Joining The Clothing Culture as another new signing for St David’s is Cardiff-based stationery brand Floris with its first bricks and mortar store, a 500 sq ft prime space on Hayes Arcade.

Commenting on behalf of the St David’s partnership, Russell Loveland, Senior Portfolio Director for Landsec, said: “We’ve seen a clear desire from consumers throughout the UK towards buying more from local independent businesses, so we know The Clothing Culture and Floris will make strong additions to the variety of successful Welsh brands we have on offer at the centre.

“Both brands have found success online and are now taking the next step into expanding their physical presence at St David’s, and it's great that we’re able to be part of this journey with them.”

The news follows the recent opening of a debut bricks and mortar store for Welsh organic beauty brand Mallows Beauty at St David’s, as well as the launch of an experiential store for John Lewis at the centre, showcasing its ANYDAY range.

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