Lifestyle brand Ted Baker has teamed up with Hands On London – a registered charity that runs the Wrap Up London campaign and delivers unwanted coats to those in need.
Ted Baker is the first official fashion brand to get involved with the campaign, and will be creating “drop shops” across its UK branches to collect preloved coats from customers.
Donations will be accepted at Ted Baker stores nationwide on 15 and 16 November, 2019. Each store will then donate the coats to its local Wrap Up collection point.
As a thank you to Ted Baker customers who donate an item, they will receive an exclusive 15% off to spend on something new. The voucher will be able to be redeemed in-store or online.
Going into its ninth year, Wrap Up London works with charities and community organisations to support the homeless, elderly, refugees, children and families living in poverty. To date, the campaign has collected and distributed 137,980 coats across Britain.