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Sylvia Ayton returns to Wallis for collaboration collection with Debenhams

Tom Bottomley
17 November 2023

Debenhams has launched a new exclusive five-piece outerwear collection for Wallis in collaboration with British designer Sylvia Ayton, a former Wallis designer who is making a welcome return for this winter season.

Ayton's designs include coats, capes and jackets, “combining premium craftmanship with ready-to-wear practicality”.

Adorned with floral embroidery and collar detailing, the collection includes wool pieces and velvet, “creating a texture-filled edit that is perfect for layering over both occasion wear and everyday staples”.

With a nod to Ayton's signature style, the colour palette of navy, black and scarlet keeps things traditional and classic, “with simple lines creating sophisticated silhouettes”.

Ayton said: “I am thrilled to, once again, be designing for Wallis, an iconic brand I hold close to my heart. This collection is true to my style, and I can’t wait to share these designs.”

Daniel Finley, CEO at Debenhams, said: "We are honoured for Sylvia to be partnering with us this winter. Debenhams is all about British design, so to have Sylvia joining forces with the Wallis brand once again is the perfect cyclical moment. A bigger, better, bolder Debenhams is here, and we’re so excited for Sylvia to be a part of it.”

Sylvia Ayton is “the latest name to join the Wallis family” along with fellow ambassador, and previous business partner, Zandra Rhodes, who has also curated a bespoke collection, as well as TV presenter and radio host, Lisa Snowdon, who became the first ambassador of the brand in June of this year.

The Sylvia Ayton x Wallis at Debenhams collection is now available for customers to shop exclusively on the Debenhams website.

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