Superdry partners Envision Racing for Formula E World Championship

Superdry has entered a multi-year partnership with Envision Racing, beginning from season 10 of the FIA Formula E World Championship, the single seater motorsport championship for electric cars.

Collaborating to ‘Drive Sustainability in Style’ among fashion and motorsport audiences, it will see Superdry supply the Envision Racing team, who are the reigning Formula E world champions, with a 10-piece exclusive capsule range of high performance products, created from sustainable materials including organic cotton, as they set out to defend their title.

Julian Dunkerton, CEO of Superdry, said: "This is a very exciting time for Superdry, our partnership with Envision Racing is a testament to the brand’s great work towards positive environmental change. I look forward to what we can achieve together."

Superdry and Envision Racing will also work on collaborative marketing campaigns "to inspire, excite and encourage audiences to adopt more sustainable fashion choices", as they as they join forces in the ‘Race Against Climate Change’ – the movement that represents Envision Racing’s mission to accelerate the transition to clean, secure and affordable renewable energy.

Sylvain Filippi, Managing Director and CTO at Envision Racing, added: "We are thrilled to be working with a global brand such as Superdry that shares our values around sustainability, our passion for innovation and our commitment to promoting sustainable actions amongst our customers and fans."