Stone Island poaches Gucci executive as new CEO

Moncler Group has appointed Robert Triefus as Chief Executive Officer of Sportswear Company S.p.A. – the company that develops, produces and distributes the Stone Island brand, which the Moncler Group fully acquired in February 2021, effective as of 1 June 2023.

Triefus joins Stone Island from Gucci, where over 15 years he held roles of increasing responsibility on the company’s executive committee, most recently as CEO of Gucci Vault and Metaverse Ventures and Senior Executive Vice President, Corporate & Brand Strategy, prior to which he was Executive Vice President, Brand and Client Engagement.

Triefus will report to the board of directors of Sportswear Company S.p.A., chaired by Carlo Rivetti, who said: “I am delighted that Robert will be joining the Stone Island family. I am convinced that his outstanding industry experience and deep knowledge of brand strategy, combined with the valuable contribution of the Stone Island team, will enable the brand to achieve its full potential.

“I look forward to working together to shape this next chapter of a brand with an extraordinary history and identity.”

Remo Ruffini, Chairman and CEO of Moncler S.p.A., added: “After a first phase during which the company has taken direct control of its most important markets while developing a strong direct-to-consumer culture, Robert will now be instrumental in driving the strategic development and resonance of the Stone Island brand worldwide, always capitalising on its unique roots.”

Triefus also served on the board of directors of the Kering Foundation and was Chair of Gucci’s CHIME FOR CHANGE Advisory Board. Before joining Gucci he was Executive Vice President of Worldwide Communications at Giorgio Armani S.p.A. from 1999 to 2008, and Senior Vice President of Worldwide Communications for Calvin Klein, Inc. from 1994 to 1999.

During fiscal year 2022, Stone Island generated €401m revenues, 63% through the wholesale channel and 37% through the DTC channel. By geography, 69% of 2022 revenues were generated in EMEA, 20% in Asia and 11% in Americas.