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StockX reveals the brands and products creating the biggest trading buzz

Tom Bottomley
17 August 2023

Online reseller marketplace StockX has identified the fastest growing brands across sneakers, shoes, apparel, accessories and collectibles in its new ‘Big Facts: Brands Making Moves’ report.

A total of 25 brands made the rankings, which compare global trade data from January – July 2023 to the same period in 2022.

Some of the most popular brands include running shoe-maker On (+15,357%), Ugg (+836%) and British contemporary streetwear brand Represent (+385%) – which is the fasting growing apparel brand on StockX.

Proving that running shoes have made their way into mainstream sneaker culture, in addition to On, Salomon (+202%) and Asics (+72%) are among the fastest growing brands on StockX in 2023.

While these brands were once reserved for the open road, they have been "tapping cultural collaborators" to encourage consumers to embrace running silhouettes for everyday wear.

On recently teamed up with Kith and Loewe, while Salomon dropped collections with the likes of Sandy Liang and JJJJound. Asics, which saw more trades in July 2023 than any other month in StockX history, counts JJJJound, Brain Dead, and Kith among its partners.

New Balance is also "on pace for record trades" in 2023, narrowly missing the top five. At number six, it is the only sneaker brand that ranks among the top 10 fastest growing and the top 10 best selling sneaker brands on StockX. The continued success of its 550, 2002R and 9060 silhouettes helped the Boston-based sportswear company see tens of thousands more trades in 2023 compared to 2022.

Ugg, Birkenstock and Crocs slip-ons remain in rotation: Both Ugg (number one) and Birkenstock (number two) have seen impressive triple-digit growth in 2023, growing 836% and 492% respectively.

Birkenstock trades were boosted by a Fear of God collaboration and outsized demand for the brand’s classic ‘Boston’ mule. Ugg saw sales of its ‘Tasman’ and ‘Tazz’ slippers surge and Crocs (at number five) made the list thanks, in part, to collaborative releases with the likes of Salehe Bembury and SZA, among others.

Behind Represent on apparel, Sp5der and Denim Tears – both founded in 2019 – hold the number two and number three spots, with 224% and 181% growth respectively. Streetwear pioneer Stüssy rounds out the top five with 141% trade growth year-on-year.

On the accessories category, hero products have fuelled growth for Oakley (number one) and Marc Jacobs (number two). Oakley trades increased 315% thanks in large part to renewed interest in wraparound and performance sunglasses, while Marc Jacobs raked in nearly 200% growth year-on-year thanks to sustained interest in the brand’s viral tote bag. Though it didn’t make the top five rankings, French luxury fashion house Goyard saw trades tick up 20% in 2023.

In the collectibles market, trades for Cactus Plant Flea Market (number one) jumped 550% thanks to the success of its McDonald's meal box toy figures. Tiffany & Co (number two) also saw a growth surge by more than 400% after dropping sterling silver keepsakes – including a shoe horn and whistle – as a part of its Air Force 1 collaboration in March 2023.

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