Stars turn out as Lulu Guinness makes LFW debut 28 years after founding her label

Quintessentially British fashion and accessories designer Lulu Guinness made her London Fashion Week debut today – 28 years after founding her brand – and fashion royalty turned out to pay homage.

Yasmin and Amber Le Bon, Jasmine Guinness, Jade Parfitt, Iskra Lawrence, Pixie Lott and British Fashion Council CEO Caroline Rush were among those who attended the private presentation, the first ever on-schedule event held by Lulu Guinness, at The Hospital Club in Covent Garden.

The “Love One Another” presentation included AW18 accessories, shoes and clothing in a modern and "socially-shareable" setting. Mini installations included an interactive wall of live art where guests left their mark with a handprint, shadow artists creating optical illusions, and love themed graphics throughout.

While plenty of models turned out to view the presentation the designer used dancers from the world-renowned Sadlers Wells company to model the 80’s-inspired capsule clothing collection with milliner Stephen Jones providing the headpieces.

The presentation included an element of "see now, buy now" with velvet Lavinia clutches, featuring Guinness' signature lip-shaped clasp, made available to buy immediately on the Lulu Guinness website.