SportsShoes.com bolsters team with 10 new appointments to support growth

Online sports footwear and apparel retailer SportsShoes.com has announced 10 new appointments within its brand marketing, social media and design teams to support its business growth and development strategy.

Nigel Hockin joins as Social Media Manager from digital marketing agency Nano Interactive. Hockin is a committed trail and road runner and is a brand ambassador for Salomon Running. He is joined by social media executive, Anna Dugdale.

Maryse Haynes arrives at SportsShoes.com as a marketing coordinator from Kendal-based sports and mountain apparel brand Inov-8, where she was a marketing executive. She also previously represented Team GB at the European Cross Country Championships and was part of the under-23s team which won a silver medal in 2014.

Katie Brown and Erika Carter have both been recruited as senior marketing executives. Brown joins the company from Pro:Direct Sport and has an Instagram account dedicated to running.

Jacob Warr has joined as Senior Designer from e-commerce software company Visualsoft. Warr, who has cystic fibrosis, recently raised £9,000 for the Cystic Fibrosis Trust through sponsorship for his first half-marathon after taking up running in 2022.

He is joined by new Digital Designer, Eloise Foy, who previously worked at rail holiday experts, Great Rail Journeys, and videographer and content creator, Ellis Dagnall.

Additionally, Hannah Greenwood and Thomas McDonald have been hired as e-commerce assistant and marketing design interns respectively.

Dan Cartner, Head of Marketing at SportsShoes.com said: “Our mission at SportsShoes.com is to ensure our customers have access to the best-in-class online retail experience.

“Our marketing, design and social media teams with their innovative, creative streak, are essential to this as our continually expanding customer base progress their fitness journey.

“Helping us connect with our customers is having a team who can easily see things from their perspective, and with the impressive backgrounds and passion for athletics in our new hires, we are well placed to do that.

“I look forward to working with our expanded team members, drawing on their skills to further engage and support our customers.”

In June 2023, the retailer, which has an annual turnover of £83.8m, revealed its first quarter turnover for the financial year started 1 March 2023 was up 20% year-on-year.

Established in 1982, the online retailer offers more than 17,000 products from 150 global running and outdoor brands. From a running perspective, they include Asics, Nike, Adidas, Hoka and New Balance, and outdoor brands include Haglöfs, Mammut, Rab and Patagonia.

In May 2023, SportsShoes.com unveiled a £2.5 million creative and tech hub in Bradford, spanning 10,750 sq ft over two floors, to support its future growth ambitions and its aim to become “the world's most sustainable running equipment retailer by 2025”.