SKIMS spotlights in-house female team in new Apparel Shop campaign

SKIMS, renowned for featuring the biggest names in pop culture front and centre in its internet-breaking campaigns, has swapped out stars to spotlight the ‘inspiring women behind the brand’ in its latest Apparel Shop preview.

Kim Kardashian, Co-Founder and Chief Creative Officer of SKIMS, commented: "This campaign came about because I would always see our team looking so cute in SKIMS at the office.

"They serve as a huge inspiration for the way we design, fit and style our collections. I love our team and am so proud of them, so I thought what better way to highlight some of the women who truly make it happen here at SKIMS than to feature them in a campaign?"

SKIMS prides itself on being inclusive in everything it does, from product development and marketing to hiring. Championing the women in the company who work across all departments, the company lifts the veil on how building its core customer base and success comes from within.

The campaign coincides with the launch of new styles and fresh colourways in The Apparel Shop, including the best-selling Outdoor collection, which comprises classic, vintage-inspired loungewear and sporty-chic sets for off-duty looks. It also stocks the all-new French Terry collection, which features uber-soft, organic cotton sweat sets to wear at home and beyond.

Kai Evans, Social team member, commented: "When I wear SKIMS I feel confident, I feel put together, and I can leave the house knowing without a doubt that I’m comfortable in my own skin. There’s no second-guessing an outfit when I’m wearing SKIMS."

All styles are available to preview at the SKIMS Apparel Shop now and will be available for purchase on 29 February.