Skechers signs Arsenal footballer Oleksandr Zinchenko as brand ambassador

Skechers, which already counts England captain Harry Kane amongst its roster of elite pros wearing its boots, has now signed Arsenal and Ukraine footballer Oleksandr Zinchenko as its latest brand ambassador.

As part of a long-term deal with Skechers, Zinchenko will appear in multiplatform marketing campaigns. He will also be one of the first players to wear the ‘Razor’ boots from Skechers’ ‘Diamond Ice Pack’ – the new all-white colourway which only launched last weekend.

Greg Smith, VP of Product Development and Merchandising for Skechers Performance, said: "Since launching ‘Skechers Football’ in August, the reception has been incredible as the world has watched Harry Kane have amazing success, scoring more goals this season (for Bayern Munich) than any top league player in Europe - in Skechers boots.

"As an elite defender in the Premier League, Zinchenko will be the perfect addition to our roster—a complement to the best striker in the game. Our team illustrates how Skechers Football offers a range of boots that deliver innovation, performance and our signature comfort for every type of player, in every position, across the pitch."

Zinchenko added: "Skechers may be relatively new to football, but they’re doing everything right, and I really appreciate how much their team focuses on working with athletes to create the perfect boot.

"The ‘Razor’ feels wonderful on the pitch and gives me the performance I need to excel—it really is the best boot I’ve ever worn.

"I'm proud to be working with Skechers and look forward to helping grow this brand in our sport."